Marketing

Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.  Combining ideas from commercial marketing and the social sciences, social marketing is a proven… Continue Reading →

Facebook is big. As the largest social network in the world, it has more than 1.23 billion active users, 62% of whom log in on a daily basis. With such a large user base, ignoring Facebook really isn’t an option for… Continue Reading →